A logo for a wakeboarding/snowboarding tow winch company. It simply demonstrates the action of a tow winch with a tow rope being pulled into the letter "U". The logo's aqua teal color represents the company's passion for water and the sports that have derived from it.

The secondary logo (shown on the front of the hat and of the tank top) was created for the clothing line of Altruistic Designs.

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