A brand reboot. Mad Science is a company that helps engage kids in scientific activities through school events or private party shows and demonstrations. This logo acknowledges the scientific concept of fruit "batteries" that create electricity.

With the new logo, comes newly designed business stationery. The stationery includes integration of the new logo, an illustration of Larry the Lemon and the new Mad Science tagline seen on the inside of the envelope flap that reads: "Stand back, I'm going to try Science."

An apparel item that would be worn by the Mad Science entertainers. The new tagline has been incorporated on the back of the coat.

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